At SixJuly, we believe design has the power to shape meaningful solutions and bridge global collaborations. As a UI/UX design agency in Hyderabad, we’ve had the privilege of working with visionary leaders who share this belief. One such partnership was with Mithun Shah, CEO of Anabio.in Technologies, to reimagine the brand identity of Microbe Investigations Switzerland (MIS).
MIS is a cutting-edge Swiss Research Organization, specializing in various testing services for clients in over 75 countries. Their state-of-the-art labs offer customized R&D solutions and a vast strain library of insects, bacteria, fungi, algae, and viruses.
When the MIS team first approached us, they felt that their brand identity no longer reflected their evolving philosophy. Their digital presence was outdated and lacked impact, while their vision demanded a stronger, more accurate representation. Following a detailed competitor analysis and a focused brand strategy exercise, we proposed a refreshed identity- one that would capture MIS’s broad scientific scope and global reach. It is also intended to convey their scientific rigor, reliability, and commitment to fast, accurate testing services
Our role was to bring clarity, creativity, and purpose to this transformation. The entire process of creating a new brand identity was challenging and inspiring for us. We collaborated closely with the team on understanding their vision and translating that exactly as their identity.
The unveiling of the new MIS identity was a moment of pride and celebration. The launch took place at Swissnex in India, Consulate General of Switzerland, where it was revealed by Priyank M Kharge, Karnataka’s IT Minister. The ceremony was graced by distinguished leaders including Jonas Brunschwig, CEO & Consul General of Swissnex, and Prof. Dr. Hendrik Tevaearai, Chairman of MIS.
Seeing our design presented at such a prestigious platform felt like a milestone moment, that affirmed the power of design in shaping global biotech narratives. This significant step strengthens the Indo-Swiss partnership and opens new doors for biotech innovation. For us, it was a reminder that when design aligns with vision, it can transcend industries and borders.
We are proud to have contributed to this journey and look forward to collaborating with more visionary leaders who recognize design as a true differentiator in driving meaningful impact.
Karnataka's IT Minister Unveils new logo and website designed by sixjuly design studio
