Chargin
Chargin is a community-driven EV charging platform that connects electric vehicle owners with nearby charging hosts. The project focused on building a bold, energetic brand identity and a mobile-first product experience that makes finding, booking, and paying for EV charging effortless.
Challenges
The primary challenge was to design a brand and product that could serve two distinct audiences — EV owners looking for convenient charging and hosts looking to share their charging stations — while keeping the experience simple, trustworthy, and fast to use on the go.
Research
The research phase explored the EV charging landscape, studied competitor apps, and defined a visual language built around energy, movement, and sustainability. A bold wordmark, a lightning-bolt mark, and a high-contrast black-and-green palette were developed alongside General Sans as the primary typeface.
Product
The Chargin app and website were designed with a clean, friendly interface that makes charging accessible to everyone — from browsing nearby stations and booking a slot to managing payments and hosting your own charger. Every screen keeps the experience fast, clear, and reassuring.
Outcome
The new brand and product gave Chargin a confident, energetic identity that stands out in the EV space, while the streamlined app experience made charging and hosting effortless for early users across their launch markets.
